Challenge
Improving consumer trust in functional product claims
Seam Seal International, a private and national brand supplier, has been a leader in protective fabric manufacturing since 1996. Starting with highperformance fabric protection for Hazmat, NASA, and flame retardant materials, they expanded into products that protect bedding from bed bugs, dust mites, allergens, and waterproofness. Today, their products are sold at leading stores like Walmart, Sam’s Club, Target, TJ Maxx and other leading retailers.