How Wholescale answered Baby Brezza’s challenge
Wholescale leveraged Baby Brezza’s wholesale and marketplace volume by engaging real customers through content, care & use and warranty hooks. Wholescale showed Baby Brezza the value of terminating all sampling programs and solely focusing on authentic review collection. Wholescale deployed a custom solution on Baby Brezza’s Shopify store to capture engaged moms and integrated all data into Baby Brezza’s Klayvio account for email remarketing purposes.
Leveraging high review volumes and ratings
Baby Brezza markets itself within its trade and among retail and distribution partners as the #1 rated and reviewed baby appliance brand, while utilizing DTC marketing tactics to upsell existing customers, all of which is facilitated by Wholescale.
From 1,300 to
New Reviews collected in 14 months
Without Wholescale… Baby Brezza would have had to have spent $2,500,000+ in product sampling programs to achieve the same review volume outcomes