Case Study |

Overview

Baby Brezza is a leading baby brand that sells the #1 formula preparation product in the US market
Shoppers diligently research baby products prior to purchase, especially higher-priced items
Baby Brezza’s strategy at the time was to utilize costly product sampling programs to acquire 5-star reviews and hope that would offset negative reviews that would trickle-in on retailers’ sites
Baby Brezza looked to Wholescale to overhaul its reviews performance to drive specific business goals, including boosting sales, elevating the brand’s profile among international distributors and collecting consumer data

38%

Conversion Rate

300+

Reviews Daily

82%

5-Star Split

4.6

Rating

How Wholescale answered Baby Brezza’s challenge

Wholescale leveraged Baby Brezza’s wholesale and marketplace volume by engaging real customers through content, care & use and warranty hooks. Wholescale showed Baby Brezza the value of terminating all sampling programs and solely focusing on authentic review collection. Wholescale deployed a custom solution on Baby Brezza’s Shopify store to capture engaged moms and integrated all data into Baby Brezza’s Klayvio account for email remarketing purposes.

GIF Description

GIF Description

Leveraging high review volumes and ratings

Baby Brezza markets itself within its trade and among retail and distribution partners as the #1 rated and reviewed baby appliance brand, while utilizing DTC marketing tactics to upsell existing customers, all of which is facilitated by Wholescale.

From 1,300 to

21,000+

New Reviews collected in 14 months

Without Wholescale… Baby Brezza would have had to have spent $2,500,000+ in product sampling programs to achieve the same review volume outcomes

GIF Description