Case Study |
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Overview

  • Baby Brezza is a leading baby brand that sells the #1 formula preparation product in the US market
  • Shoppers diligently research baby products prior to purchase, especially higher-priced items
  • Shoppers diligently research baby products prior to purchase, especially higher-priced items
  • Baby Brezza’s strategy at the time was to utilize costly product sampling programs to acquire 5-star reviews and hope that would offset negative reviews that would trickle-in on retailers’ sites
  • Baby Brezza looked to Wholescale to overhaul its reviews performance to drive specific business goals, including boosting sales, elevating the brand’s profile among international distributors and collecting consumer data
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Results with Wholescale
38%
Conversion Rate
300+
Reviews Daily
82%
5-Star Split
4.6
Rating

How Wholescale answered Baby Brezza’s challenge

Wholescale leveraged Baby Brezza’s wholesale and marketplace volume by engaging real customers through content, care & use and warranty hooks. Wholescale showed Baby Brezza the value of terminating all sampling programs and solely focusing on authentic review collection. Wholescale deployed a custom solution on Baby Brezza’s Shopify store to capture engaged moms and integrated all data into Baby Brezza’s Klayvio account for email remarketing purposes.
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Leveraging high review volumes and ratings

Baby Brezza markets itself within its trade and among retail and distribution partners as the #1 rated and reviewed baby appliance brand, while utilizing DTC marketing tactics to upsell existing customers, all of which is facilitated by Wholescale.

From 1,300 to

21,000+

New Reviews collected in 14 months
Without Wholescale… Baby Brezza would have had to have spent $2,500,000+ in product sampling programs to achieve the same review volume outcomes
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