Case Study |

Overview

Blogilates is a direct-to-retail licensed nutrition and fitness brand at Target
Their assortment contains inexpensive consumable and durable goods, including protein powder and weights
Blogilates needed to increase review volumes and star ratings to satisfy retailer requirements and support sales
Blogilates relied on Wholescale to deliver results
Within 6 months, Wholescale contributed 7,000+ reviews, sales increased by 65% and Target expanded the program

96%

Conversion Rate

30+

Reviews Daily

81%

5-Star Split

4.7

Rating

How Wholescale answered Blogilates’ challenge

Blogilates did not want to do product sampling programs because they lead to limited, dated and inauthentic reviews, and because they are very costly. Wholescale eliminated the need for product sampling by executing its content-based hooks to drive post-purchase engagement and collect reviews at scale.

GIF Description

GIF Description

Inexpensive and consumable items at mass retail

Blogilates was concerned that it would not get scans and reviews because its items are low-priced and sold at mass merchants. Wholescale deployed a strategy centered on the sensibilities of the consumer, namely women interested in health and fitness.

From 0 to

7,000+

New Reviews collected in 6 months

Without Wholescale… Blogilates would have had to have spent $350,000+ in product sampling programs to achieve the same review volume outcomes

GIF Description