Case Study |
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  • Everstar is a leading private label supplier of low-priced seasonal products sold under Walmart’s brands
  • The ratings & reviews in the seasonal category were historically weak and Walmart’s merchant team expected suppliers to solve this problem
  • Everstar wanted to increase review volumes and boost star ratings to satisfy Walmart and support sales
  • Everstar contacted Wholescale to deliver results
  • In the first 3 months, Everstar collected over 33,000 reviews that have been syndicated to
Results with Wholescale
Conversion Rate
Reviews Daily
5-Star Split

How Wholescale answered Everstar’s challenge

Wholescale worked with Everstar’s sales team to overhaul their rating & review collection program. As a private label and seasonal supplier, Everstar faced unique and specific obstacles that had historically prevented Everstar from collecting ratings & reviews and capturing real customer feedback at scale.
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A Three-fold solution

Wholescale drastically reduced Everstar’s product sampling programs and replaced that void with Wholescale’s authentic review collection solution. The benefit of doing so was three-fold: authentic reviews, reduced costs and real customer content. Wholescale and Everstar leveraged post-purchase registration and content hook campaigns to drive post-purchase engagement and collect reviews across its high-SKU assortment.

From 0 to


New Reviews collected in 4 months
Without Wholescale… Everstar would have had to have spent $1,300,000+ in product sampling programs to achieve the same review volume outcomes
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