Case Study |
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Overview

  • Hamilton Beach is a leading national brand in the small kitchen appliance category
  • Ratings & reviews for higher priced items are extremely important to shoppers and Hamilton Beach wanted to stand out from the competition
  • Ratings & reviews for higher priced items are extremely important to shoppers and Hamilton Beach wanted to stand out from the competition
  • Hamilton Beach contacted Wholescale to deliver results
  • In 12 months, Hamilton Beach collected over 9,000 authentic reviews.
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Results with Wholescale
49%
Conversion Rate
25+
Reviews Daily
70%
5-Star Split
4.5
Rating

How Wholescale answered Hamilton Beach’s challenge

Wholescale worked with Hamilton Beach’s marketing team to spearhead their rating & review collection program. Wholescale eliminated then-current product sampling programs and replaced it with Wholescale’s organic solution. The benefit of doing so was three-fold: authentic reviews, reduced costs and real customer profiles.
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Driving post-purchase engagement

Wholescale and Sport Dimension leveraged post-purchase registration and content hook campaigns to drive post-purchase engagement and collect reviews at scale.

From 0 to

9,000+

New Reviews collected in 12 months
Without Wholescale… Blogilates would have had to have spent $900,000+ in product sampling programs to achieve the same review volume outcomes
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