How Wholescale answered iFLY’s challenge
iFLY did not have the budget to execute product sampling programs because its products were too bulky and expensive to ship. Wholescale leveraged registration and content-based campaigns to drive post-purchase engagement and collect reviews at scale. iFLY built a direct-to-consumer business and established itself as a brand in the eyes of its consumers and the luggage industry by relying on its real customers’ data, the collection of which Wholescale facilitated.
Fragmented category at mass retail
Even though luggage is highly fragmented, iFLY used ratings & reviews to separate itself from its competition.
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New Reviews collected in 6 years
Without Wholescale… iFLY would have had to have spent $10,000,000+ in product sampling programs to achieve the same review volume outcomes