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  • Imaginarium is a leading nationally distributed memory foam and mattress brand with a focused sku assortment
  • Ratings & reviews in the mattress category are extremely important to shoppers and Imaginarium wanted to stand out from the competition
  • Imaginarium wanted to increase review volumes and boost star ratings to satisfy its retailer and support sales
  • Imaginarium contacted Wholescale to deliver results
  • In only 6 months, Imaginarium collected over 1,300 authentic reviews that have syndicated to
Results with Wholescale
Conversion Rate
Reviews Daily
5-Star Split

How Wholescale answered Imaginarium’s challenge

Wholescale worked with Imaginarium’s sales and marketing team to spearhead their rating & review collection program. Wholescale eliminated then-current product sampling programs and replaced it with Wholescale’s organic solution.
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A Three-fold solution

The benefit of doing so was three-fold: authentic reviews, reduced costs and real customer profiles. Wholescale and Imaginarium leveraged post-purchase registration and content hook campaigns to drive post-purchase engagement and collect reviews at scale.

From 0 to


New Reviews collected in 6 months
Without Wholescale… Imaginarium would have had to have spent $80,000+ in product sampling programs to achieve the same review volume outcomes
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