Case Study |
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Overview

  • Ninja’s assortment contains expandable burst proof hoses that sell primarily at major retailers
  • Ninja’s review totals and average star ratings on Walmart.com were notably weak
  • Ninja wanted to increase review volumes and star ratings to satisfy retailer requirements and support sales
  • Ninja relied on Wholescale to deliver results
  • In just 3 months, Wholescale has contributed 659+ authentic reviews to Ninja, of which 534 of them, are 5 star reviews.
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Results with Wholescale
60%
Conversion Rate
8+
Reviews Daily
81%
5-Star Split
4.6
Rating

How Wholescale answered Ninja’s challenge

Wholescale worked with Ninja’s digital lead to spearhead their rating & review collection program. Wholescale eliminated then-current product sampling programs and replaced it with Wholescale’s organic solution. The benefit of doing so was threefold: authentic reviews, reduced costs and real customer insights.
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Driving post-purchase engagement

Wholescale and Ninja leveraged post-purchase registration and content hook campaigns to drive post-purchase engagement and collect reviews at scale.

From 0 to

1,100+

New Reviews collected in 6 months
Without Wholescale… Imaginarium would have had to have spent $75,000+ in product sampling programs to achieve the same review volume outcomes
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