Case Study |
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Overview

  • Sport Dimension is a leading manufacturer and distributor in the water sports industry
  • The ratings & reviews in the water sports category at Walmart were historically weak and Walmart’s merchant team asked suppliers to solve this problem
  • Sport Dimension contacted Wholescale to deliver results
  • Sport Dimension wanted to increase review volumes and boost star ratings to satisfy its retailer and support sales
  • In the first year, Sport Dimension collected over 4,300 authentic reviews that have syndicated to Walmart.com
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Results with Wholescale
45%
Conversion Rate
20+
Reviews Daily
76%
5-Star Split
4.7
Rating

How Wholescale answered Sport Dimension’s challenge

Wholescale worked with Sport Dimension’s president and digital team to overhaul their rating & review collection program. Wholescale eliminated then-current product sampling programs and replaced it with Wholescale’s organic solution. The benefit of doing so was three-fold: authentic reviews, reduced costs and real customer profiles.
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Driving post-purchase engagement

Wholescale and Sport Dimension leveraged post-purchase registration and content hook campaigns to drive post-purchase engagement and collect reviews at scale.

From 0 to

4,300+

New Reviews collected in 12 months
Without Wholescale… suport dimension would have had to have spent $190,000+ in product sampling programs to achieve the same review volume outcomes
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