Case Study |

Overview

Sport Dimension is a leading manufacturer and distributor in the water sports industry
The ratings & reviews in the water sports category at Walmart were historically weak and Walmart’s merchant team asked suppliers to solve this problem
Sport Dimension contacted Wholescale to deliver results
Sport Dimension wanted to increase review volumes and boost star ratings to satisfy its retailer and support sales
In the first year, Sport Dimension collected over 4,300 authentic reviews that have syndicated to Walmart.com

45%

Conversion Rate

20+

Reviews Daily

76%

5-Star Split

4.7

Rating

How Wholescale answered Sport Dimension’s challenge

Wholescale worked with Sport Dimension’s president and digital team to overhaul their rating & review collection program. Wholescale eliminated then-current product sampling programs and replaced it with Wholescale’s organic solution. The benefit of doing so was three-fold: authentic reviews, reduced costs and real customer profiles.

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Driving post-purchase engagement

Wholescale and Sport Dimension leveraged post-purchase registration and content hook campaigns to drive post-purchase engagement and collect reviews at scale.

From 0 to

4,300+

New Reviews collected in 12 months

Without Wholescale… suport dimension would have had to have spent $190,000+ in product sampling programs to achieve the same review volume outcomes

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