How Wholescale answered Surf9’s challenge
Wholescale worked with Surf9’s marketing team to spearhead their rating & review collection program. Product sampling was cost prohibitive for them as their products retail for $700 +.
An alternative solution
Even though luggage is highly fragmented, iFLY used ratings & reviews to separate itself from its competition.
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New Reviews collected in 12 months
Without Wholescale… Surf9 would have had to have spent $4,500,000+ in product sampling programs to achieve the same review volume outcomes